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Services marketing: concepts, strategies, & cases. /

By:
  • Hoffman, Douglas K
Contributor(s):
  • Bateson, John E
Material type: TextTextPublication details: Australia : Thomson South-Western, 2006.Edition: 3rd edDescription: 588 p. : ill. ; 26 cmISBN:
  • 9780324422832
Subject(s):
  • Service industries -- Marketing
LOC classification:
  • HD 9980.5 .H644 2006
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  • Holdings ( 1 )
  • Title notes ( 1 )
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books College Library General Circulation Section HD 9980.5 .H644 2006 (Browse shelf(Opens below)) 1 Available C7648

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Services marketing:

APA

Hoffman D. K., Bateson J. E., . (2006). Services marketing. Australia: Thomson South-Western.

Chicago

Hoffman Douglas K, Bateson John E, . 2006. Services marketing. Australia: Thomson South-Western.

Harvard

Hoffman D. K., Bateson J. E., . (2006). Services marketing. Australia: Thomson South-Western.

MLA

Hoffman Douglas K, Bateson John E, . Services marketing. Australia: Thomson South-Western. 2006.

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