Analytics at work : smarter decisions, better results / Thomas H. Davenport, Jeanne G. Harris, Robert Morison.

By:

Davenport, Thomas H

Contributor(s):

Material type: Text

TextPublication details: Boston, Mass. ; London : Harvard Business ; McGraw-Hill, 2010.Description: xiii, 214 p. : ill. ; 25 cmISBN:

9781422177693

Subject(s):

LOC classification:

HD 38.7 .D378 2010

Summary: Davenport, Harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations - one business decision at a time. The authors show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	College Library General Circulation Section	HD 38.7 .D378 2010 (Browse shelf(Opens below))	1	Available	C16439

Includes bibliographical references and index

Davenport, Harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations - one business decision at a time. The authors show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.

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Analytics at work : smarter decisions, better results / Thomas H. Davenport, Jeanne G. Harris, Robert Morison.

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