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  2. Details for: Services marketing :
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Services marketing : text and cases. /

By:
  • Baron, Steve
Contributor(s):
  • Harris, Kim
  • Hilton, Toni
Material type: TextTextPublication details: London : Palgrave Macmillan, 2009.Edition: 3rd edDescription: 358 p. : ill. ; 27 cmISBN:
  • 9780230520936
Subject(s):
  • BSBA
  • Marketing
  • Marketing
  • Service industries -- Marketing
  • Service industries -- Marketing -- Case studies
LOC classification:
  • HD 9980.5  .B358 2009
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  • Holdings ( 1 )
  • Title notes ( 1 )
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books College Library General Circulation Section HD 9980.5 .B358 2009 (Browse shelf(Opens below)) 1 Available C10333

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Services marketing :

APA

Baron S., Harris K. & Hilton T. (2009). Services marketing. London: Palgrave Macmillan.

Chicago

Baron Steve, Harris Kim and Hilton Toni. 2009. Services marketing. London: Palgrave Macmillan.

Harvard

Baron S., Harris K. and Hilton T. (2009). Services marketing. London: Palgrave Macmillan.

MLA

Baron Steve, Harris Kim and Hilton Toni. Services marketing. London: Palgrave Macmillan. 2009.

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