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  2. Details for: Strategic management in the media :
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Strategic management in the media : theory to practice.

By:
  • Kung, Lucy
Material type: TextTextPublication details: Los Angeles : Sage, 2008.Description: 248 p. : 24 cmISBN:
  • 9781412903134
Subject(s):
  • Mass media -- Management
  • Strategic planning
LOC classification:
  • P 96.M34  .K86 2008
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  • Holdings ( 1 )
  • Title notes ( 1 )
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books College Library General Circulation Section P 96.M34 .K86 2008 (Browse shelf(Opens below)) 1 Available C10595

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Strategic management in the media :

APA

Kung L., . (2008). Strategic management in the media. Los Angeles: Sage.

Chicago

Kung Lucy, . 2008. Strategic management in the media. Los Angeles: Sage.

Harvard

Kung L., . (2008). Strategic management in the media. Los Angeles: Sage.

MLA

Kung Lucy, . Strategic management in the media. Los Angeles: Sage. 2008.

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