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  2. Details for: Marketing essentials. /
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Marketing essentials. / Carl McDaniel, Charles W. Lamb, Joseph F. Hair.

By:
  • McDaniel, Carl
Contributor(s):
  • Lamb, Charles W
  • Hair, Joseph F
Material type: TextTextPublication details: Australia : South-Western, 2012.Edition: 7th editionDescription: xxiii, 648 pages : color illustrations ; 28 cmISBN:
  • 9781111221928
Subject(s):
  • Marketing
LOC classification:
  • HF 5415  .L2623 2012
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  • Holdings ( 1 )
  • Title notes ( 2 )
  • Comments ( 0 )
Holdings
Item type Current library Call number Copy number Status Barcode
Books Books College Library Reserve Section HF 5415 .L2623 2012 (Browse shelf(Opens below)) 1 Available C15385

Includes bibliographical references, glossary and index.

C15385

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Marketing essentials. /

APA

McDaniel C., Lamb C. W. & Hair J. F. (2012). Marketing essentials. Australia: South-Western.

Chicago

McDaniel Carl, Lamb Charles W and Hair Joseph F. 2012. Marketing essentials. Australia: South-Western.

Harvard

McDaniel C., Lamb C. W. and Hair J. F. (2012). Marketing essentials. Australia: South-Western.

MLA

McDaniel Carl, Lamb Charles W and Hair Joseph F. Marketing essentials. Australia: South-Western. 2012.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

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