Key concepts in Marketing / Jim Blythe.

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Material type: Text

TextSeries: Sage Key ConceptsPublication details: Los Angeles, Calif : London Sage Publications, 2009.Description: 219 p. : ill. ; 23 cmISBN:

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Summary: Introduces and examines the key issues, methods, models and debates that define the field of marketing today

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	College Library General Circulation Section	HF 5415 .B4852 2009 (Browse shelf(Opens below))	1	Available	C15477

Includes bibliographical references and index

Introduces and examines the key issues, methods, models and debates that define the field of marketing today

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