Strategy by design : a process of strategy innovation / James Carlopio.
Material type:
TextEdition: First Palgrave Macmillan paperback editionDescription: xii,199 pages : illustrations ; 22 cmISBN: - 9781137325792
- 658.4/012
- HD 30.28 .C3765 2013
| Item type | Current library | Call number | Status | Barcode | |
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Books
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College Library Reserve Section | HD 30.28 .C3765 2013 (Browse shelf(Opens below)) | Available | C18598 |
"Printed in the United States of America"--Last page.
Includes bibliographical references (pages 183-196) and index.
Strategy by design: a process of strategy innovation -- The brief: begin with the end in mind -- Research: the art of seeing the different way -- Concept generation: the art (and science) of generating different views -- Prototyping: making an idea clearly visible -- Evaluation and refinement -- Delivery: output and presentation.
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