Online brand communities: constructing and co-constructing brand culture Sharon Schembri & Lorien Latimer Sharon Schembri & Lorien Latimer
Material type:
TextPublication details: Journal of Marketing Management; 2016Description: 32:7-8,Pages: 628-651Subject(s):
| Item type | Current library | Status | |
|---|---|---|---|
Periodicals
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College Library | Available |
June
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