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  2. Details for: Essentials of marketing :
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Essentials of marketing : a marketing strategy planning approach / E. Jerome McCarthy.

By:
  • McCarthy, E. Jerome
Contributor(s):
  • Cannon, Joseph P
  • McCarthy, Jerome E
Material type: TextTextPublication details: U.S.A : McGraw-Hill Irwin, 2008.Edition: 11th edDescription: 659 p. : col. ill. ; 28 cmISBN:
  • 9780071283342
Subject(s):
  • Marketing
LOC classification:
  • HF 5415 .P455 2008
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  • Holdings ( 1 )
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books College Library General Circulation Section HF 5415 .P455 2008 (Browse shelf(Opens below)) 1 Available C10656

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Essentials of marketing :

APA

McCarthy E. J., Cannon J. P. & McCarthy J. E. (2008). Essentials of marketing. U.S.A: McGraw-Hill Irwin.

Chicago

McCarthy E Jerome, Cannon Joseph P and McCarthy Jerome E. 2008. Essentials of marketing. U.S.A: McGraw-Hill Irwin.

Harvard

McCarthy E. J., Cannon J. P. and McCarthy J. E. (2008). Essentials of marketing. U.S.A: McGraw-Hill Irwin.

MLA

McCarthy E Jerome, Cannon Joseph P and McCarthy Jerome E. Essentials of marketing. U.S.A: McGraw-Hill Irwin. 2008.

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