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Leading edge marketing research :

Kaden, Robert J.

Leading edge marketing research : 21st-century tools and practices / Robert Kaden, Gerald Linda, Melvin Prince. - Thousand Oaks, Calif. : SAGE Publications, 2012. - 483 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

ISBN: 9781412991315

LC Class. No.: HF 5415.2 / .L383 2012

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Leading edge marketing research :

SOUTHVILLE LIBRARY