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Strategic marketing /

Craven, David W.

Strategic marketing / Craven, David W., Piercy, Nigel F. - 8th ed. - New York : McGraw-Hill Companies, Inc, 2006. - 726 pages : illustration ; 27 cm.

0071250158


Marketing strategy

HF 5415.135 / .C74 2006

MkSF 658.802 / C85 2006

Strategic marketing /

APA

Craven D. W., Piercy N. F., . (2006). Strategic marketing. New York: McGraw-Hill Companies, Inc.

Chicago

Craven David W, Piercy Nigel F, . 2006. Strategic marketing. New York: McGraw-Hill Companies, Inc.

Harvard

Craven D. W., Piercy N. F., . (2006). Strategic marketing. New York: McGraw-Hill Companies, Inc.

MLA

Craven David W, Piercy Nigel F, . Strategic marketing. New York: McGraw-Hill Companies, Inc. 2006.

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