The business marketing course :
Ford, David, 1944-
The business marketing course : managing in complex networks / David Ford ; Pierre Berthon ... [et al.]. - Chichester, West Sussex, England ; New York : J. Wiley, 2002. - 238 pages : illustration ; 24 cm.
"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Includes bibliographical references and index.
0471877220
2001056905
Marketing.
Marketing--Management.
Business networks--Management.
HF 5415 / .F566 2002
MkSF 658.821 / B96 2002
The business marketing course : managing in complex networks / David Ford ; Pierre Berthon ... [et al.]. - Chichester, West Sussex, England ; New York : J. Wiley, 2002. - 238 pages : illustration ; 24 cm.
"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Includes bibliographical references and index.
0471877220
2001056905
Marketing.
Marketing--Management.
Business networks--Management.
HF 5415 / .F566 2002
MkSF 658.821 / B96 2002