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Hospitality marketing management /

Reid, Robert D.

Hospitality marketing management / Robert D. Reid and David C. Bojanic. - 4th ed. - Hoboken, N.J. : J. Wiley, 2006. - 626 pages : colored illustration ; 28 cm.

Includes index.

ISBN: 0471476544 (cloth)

LCCN: 2004016223

Subjects--Topical Terms:
Hospitality industry--Marketing.
Food service--Marketing.
Restaurants--Marketing.

LC Class. No.: TX 911.3.M3 / .R443 2006

Dewey Class. No.: R 647.95068 / R27h 2006

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Hospitality marketing management /

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