Marketing leadership in hospitality and tourism :
Shoemaker, Stowe.
Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. - 4th ed. - Upper Saddle River, N.J. : Pearson, 2007. - 662 p. : col. ill.; 28 cm.
Lewis's name appears first on the earlier edition. Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
Includes bibliographical references and indexes.
9789810698201 9810698208
2006049455
Tourism--Hospitality
Marketing--Leadership
TX 911.3 / .Sh559 2007
Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. - 4th ed. - Upper Saddle River, N.J. : Pearson, 2007. - 662 p. : col. ill.; 28 cm.
Lewis's name appears first on the earlier edition. Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
Includes bibliographical references and indexes.
9789810698201 9810698208
2006049455
Tourism--Hospitality
Marketing--Leadership
TX 911.3 / .Sh559 2007