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Managing electronic media :

Tassel, Joan Van

Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield. - Burlington, MA : Focal Press/Elsevier, c2010. - 417 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780240810201 (pbk. : alk. paper) 0240810201 (pbk. : alk. paper)

LCCN: 2009052491

Subjects--Topical Terms:
Mass media--Management.

LC Class. No.: P 96.M34 / .T212 2010

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Managing electronic media :

SOUTHVILLE LIBRARY