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Marketing in travel and tourism /

Middleton, Victor T.C.

Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall, Mike Morgan and Ashok Ranchhod. - Oxford ; Burlington, MA : Butterworth-Heinemann, 2010. - 502 pages : color illustrations ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780750686938

Subjects--Topical Terms:
Tourism--Marketing.

LC Class. No.: G 155.A1 / .M475 2010

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Marketing in travel and tourism /

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