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Marketing and financial management :

Walters, David

Marketing and financial management : new economy-new interfaces / David Walters, Michael Halliday. - New York, N.Y : Palgrave Macmillan, c2005. - xxiv, 408 p. ; 23 cm.

ISBN: 1403940975

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.
Corporations--Finance.

LC Class. No.: HF 5415.13 / .W254 2005

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Marketing and financial management :

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