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Profit brand :

Wrede, Nick

Profit brand : how to increase the profitability, accountability & sustainability of brands / Nick Wrede - London : Kogan Page, 2007. - 240 p. : 21 cm.

ISBN: 0749450185

Subjects--Topical Terms:
Brand name products--Management.
Brand names produtcs--Marketing.

LC Class. No.: HD 69.B7 / .W73 2007

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