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Consumer behavior & marketing strategy.

Peter, Paul J.

Consumer behavior & marketing strategy. - 8th ed. - Boston : McGraw-Hill, 2008. - 555 p. : ill. ; 26 cm.

ISBN: 9780073529851

Subjects--Topical Terms:
Consumer behavior.
Marketing.

LC Class. No.: HF 5415.3 / .P468 2008

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Consumer behavior & marketing strategy.

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