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Integrated marketing communications in advertising and promotion. /

Shimp, Terence A.

Integrated marketing communications in advertising and promotion. / Terence Shimp - Australia : South-Western, 2007. - 629 p. : ill. col. ; 27 cm.

ISBN: 9780324408089

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF 5823 / .Sh556 2007

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Integrated marketing communications in advertising and promotion. /

SOUTHVILLE LIBRARY