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Understanding digital marketing :

Ryan, Damian

Understanding digital marketing : marketing strategies for engaging the digital generation. / - London : Kogan Page, 2009. - 276 p. : ill. ; 25 cm.

ISBN: 9780749453893

Subjects--Topical Terms:
BSBA.
Marketing.
Internet Marketing.
Social Media.
Strategic planning.
Marketing management.

LC Class. No.: HF 5415.1265 / .R93 2009

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Understanding digital marketing :

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