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Essentials of contemporary advertising /

Arens, William F.

Essentials of contemporary advertising / William F. Arens. - Boston : McGraw-Hill Irwin, 2007. - 558 p. : col. ill. ; 28 cm.

ISBN: 9780071106276

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5821 / .Ar74 2007

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Essentials of contemporary advertising /

SOUTHVILLE LIBRARY