War in board the room:
Ries, Al
War in board the room: why left-brain management and right -brain marketing don't see eye-to-eye and what to do about it / Al Ries - New York : Collins Business, 2009. - 272 p. : ill. ; 22 cm.
9780061669194
Marketing-Psychological aspects.
Management-Psychological aspects.
HF 5415 / .R443 2009
War in board the room: why left-brain management and right -brain marketing don't see eye-to-eye and what to do about it / Al Ries - New York : Collins Business, 2009. - 272 p. : ill. ; 22 cm.
9780061669194
Marketing-Psychological aspects.
Management-Psychological aspects.
HF 5415 / .R443 2009