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Marketing of hospitality and tourism services /

Kumar, Prasanna.

Marketing of hospitality and tourism services / Prasanna Kumar. - New Delhi, India : Tata McGraw Hill Education, 2010. - xviii, 349 p. : ill. ; 24 cm.

Includes Index.

ISBN: 9780070670570

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

LC Class. No.: TX 911.3.M3 / .K96 2010

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