Advertising and promotion :
Hackley, Chris.
Advertising and promotion : an integrated marketing communications approach / Christopher E. Hackley. - Los Angeles : SAGE, 2010. - xii, 333 p. : ill. ; 23 cm.
Includes Bibliographic References and Index.
9781849201469
Advertising.
Advertising--Social aspects.
Sales promotion.
HF 5823 / .H122 2010
Advertising and promotion : an integrated marketing communications approach / Christopher E. Hackley. - Los Angeles : SAGE, 2010. - xii, 333 p. : ill. ; 23 cm.
Includes Bibliographic References and Index.
9781849201469
Advertising.
Advertising--Social aspects.
Sales promotion.
HF 5823 / .H122 2010