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Leading edge marketing research :

Leading edge marketing research : 21st-century tools and practices / edited by Robert Kaden, Gerald Linda and Melvin Prince. - Thousand Oaks, Calif. : SAGE, 2012. - xix, 483 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9781412991315

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 / .L434 2012

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Leading edge marketing research :

SOUTHVILLE LIBRARY