Ubiquitous computing for business :
Begole, James. 1963-
Ubiquitous computing for business : find new markets, create better businesses, and reach customers around the world 24-7-365 / Bo Begole. - Upper Saddle River, N.J. : FT Press, 2011. - 254 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Introduction : reading the waves -- Background and capabilities of ubiquitous computing -- Profound technologies -- Harmless if used as directed -- Still stupid after all these years -- Missing ingredients -- Business opportunities -- Making choices -- The soft sell: personalized marketing -- Breaking out of the supply chain gang -- Discontinuous connections -- Coordination -- Clear sailing -- Ubiquitous business.
9780137064434 (hardback : alk. paper) 9780137064438 (hardback : alk. paper)
2010041445
Marketing.
Globalization.
HF 5415 / .B4238 2011
658.8
Ubiquitous computing for business : find new markets, create better businesses, and reach customers around the world 24-7-365 / Bo Begole. - Upper Saddle River, N.J. : FT Press, 2011. - 254 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Introduction : reading the waves -- Background and capabilities of ubiquitous computing -- Profound technologies -- Harmless if used as directed -- Still stupid after all these years -- Missing ingredients -- Business opportunities -- Making choices -- The soft sell: personalized marketing -- Breaking out of the supply chain gang -- Discontinuous connections -- Coordination -- Clear sailing -- Ubiquitous business.
9780137064434 (hardback : alk. paper) 9780137064438 (hardback : alk. paper)
2010041445
Marketing.
Globalization.
HF 5415 / .B4238 2011
658.8