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Fundamentals of strategy /

Johnson, Gerry.

Fundamentals of strategy / Gerry Johnson, Richard Whittington, Kevan Scholes. - 2nd ed. - Harlow, England ; New York : Financial Times /Prentice Hall, 2012. - xix, 284 pages : colored illustrations ; 25 cm.

Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Appendix : evaluating strategies.

ISBN: 9780273757252 (pbk.)

LCCN: 2011033616

Subjects--Topical Terms:
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.

LC Class. No.: HD 30.28 / .J6495 2012

Dewey Class. No.: 658.4/012

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Fundamentals of strategy /

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