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Global marketing /

Keegan, Warren J.

Global marketing / Warren J. Keegan and Mark C. Green. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005. - xx, 636 pages : illustrations ; 28 cm.

Includes glossary and index.

ISBN: 0131968548

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 1009.5 / .K26 2005

Dewey Class. No.: G 658.8 / K24 2005

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Global marketing /

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