The Seven keys to managing strategic accounts /
Sherman, Sallie
The Seven keys to managing strategic accounts / Sallie Sherman, Joseph Sperry, Sam Reese. - New York : McGraw-Hill. 2003 - 204 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
0-07-141752-4
Marketing --
Selling --
Strategic planning.--Key accounts. --Key accounts.
MAIN HF 5438.8 / .K48S54 2003
The Seven keys to managing strategic accounts / Sallie Sherman, Joseph Sperry, Sam Reese. - New York : McGraw-Hill. 2003 - 204 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
0-07-141752-4
Marketing --
Selling --
Strategic planning.--Key accounts. --Key accounts.
MAIN HF 5438.8 / .K48S54 2003