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The Influence of Materialism on Consumer Preferences: A Conjoint Analysis Approach

Zarco, Timothy H.

The Influence of Materialism on Consumer Preferences: A Conjoint Analysis Approach Timothy H. Zarco - Philippine Management Review 2014 - vol. 21

Subjects--Topical Terms: --MANAGEMENT

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The Influence of Materialism on Consumer Preferences: A Conjoint Analysis Approach

SOUTHVILLE LIBRARY