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When running second wins the race: examining the benefits of second-mover advantage

Bressler, Martin S.

When running second wins the race: examining the benefits of second-mover advantage Martin S. Bressler, C.W. Von Bergen - Journal of Management and Marketing Research

Subjects--Topical Terms: --MARKETING

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When running second wins the race: examining the benefits of second-mover advantage

SOUTHVILLE LIBRARY