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Consumer Reaction and the Effectiveness of Celebrity Endorsed Advertising: A Survey-Based Econometric Analysis

Yanqing Jiang

Consumer Reaction and the Effectiveness of Celebrity Endorsed Advertising: A Survey-Based Econometric Analysis Yanqing Jiang, Lin Fang - Studies in Media and Communication 2014 - 2 : 1

Subjects--Topical Terms: --Communication--Media Arts

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Consumer Reaction and the Effectiveness of Celebrity Endorsed Advertising: A Survey-Based Econometric Analysis

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