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Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan

Sumit Chaturvedi

Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan Sumit Chaturvedi, Sachin Gupta, Devendra Singh Hada - International Review of Management and Marketing 2016 - 6 : 4

Subjects--Topical Terms: --Marketing.

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Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan

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