Determinants of Passing on Viral Messages – Empirical Analysis of a Viral Marketing Campaign on Facebook
Bettina Lis
Determinants of Passing on Viral Messages – Empirical Analysis of a Viral Marketing Campaign on Facebook Bettina Lis, Jonathan Schulz - Online Journal of Communication and Media Technologies 2012 - X : 1
--Communication--Media Arts
Determinants of Passing on Viral Messages – Empirical Analysis of a Viral Marketing Campaign on Facebook Bettina Lis, Jonathan Schulz - Online Journal of Communication and Media Technologies 2012 - X : 1
--Communication--Media Arts