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Corporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model

Bahtiar Mohamad

Corporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model Bahtiar Mohamad, Hassan Abu Bakar, Ahmed Rageh Ismail, Haslina Halim, Rosmiza Bidin - International Review of Management and Marketing February 2015 - 4:1

Subjects--Topical Terms: --Marketing.

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Corporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model

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