Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase
Sarina Ismail
Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase Sarina Ismail, Sany Sanuri Mohd Mokhtar - International Review of Management and Marketing June 2013 - 5:1
--Marketing.
Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase Sarina Ismail, Sany Sanuri Mohd Mokhtar - International Review of Management and Marketing June 2013 - 5:1
--Marketing.