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The Effects of Product Fit and Brand Fit on Memory Retention for Brand Alliances: When Less is More

The Effects of Product Fit and Brand Fit on Memory Retention for Brand Alliances: When Less is More - International Journal of Management and Marketing Reseach December 2012 - 4:2

Subjects--Topical Terms: --Marketing.

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The Effects of Product Fit and Brand Fit on Memory Retention for Brand Alliances: When Less is More

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