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Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention

Eunseon Kwon

Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention Eunseon Kwon, Jong-Hyuok Jung - Online Journal of Communication and Media Technologies 2013 - 33 : 8

Subjects--Topical Terms: --Communication--Media Arts

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Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention

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