The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information
Jae Jin Lee
The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information Jae Jin Lee, Sung-Jun Lee - International Review of Management and Marketing 2016 - 15 : 3
--Marketing.
The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information Jae Jin Lee, Sung-Jun Lee - International Review of Management and Marketing 2016 - 15 : 3
--Marketing.