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The Theory and Practice of Customer Loyalty Management and Customer Focus in the Enterprise Activity

Elena M. Kiseleva

The Theory and Practice of Customer Loyalty Management and Customer Focus in the Enterprise Activity Elena M. Kiseleva, Marina L. Nekrasova, Marina A. Mayorova, Marina N. Rudenko, Vadim S. Kankhva - International Review of Management and Marketing

Subjects--Topical Terms: --Marketing.

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The Theory and Practice of Customer Loyalty Management and Customer Focus in the Enterprise Activity

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