A partial theory of holistic firm-level marketing capability: An empirical investigation
Patwardhan, Abhijit M.
A partial theory of holistic firm-level marketing capability: An empirical investigation Abhijit M. Patwardhan, Texas A&M International University. - Journal of Management and Marketing Research 2015 - 5 :
--Business
A partial theory of holistic firm-level marketing capability: An empirical investigation Abhijit M. Patwardhan, Texas A&M International University. - Journal of Management and Marketing Research 2015 - 5 :
--Business