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Conceptualization of perceived value pricing in strategic marketing

Kanagal, Nagasimha Balakrishna

Conceptualization of perceived value pricing in strategic marketing Nagasimha Balakrishna Kanagal, Indian Institute of Management Bangalore. - Journal of Management and Marketing Research 2014 - 3 : 4

Subjects--Topical Terms: --Business

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Conceptualization of perceived value pricing in strategic marketing

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