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Loss and extremeness aversion: studying the influence of temporal distance

Mei-Ching Huang

Loss and extremeness aversion: studying the influence of temporal distance Mei-Ching Huang, National Taichung University of Science and Technology; Pei-Hsun Wu, National Taichung University of Science and Technology; Chia-Hsun Lin, National Taichung University of Science and Technology; Yu-Wen Chen, National Taichung University - Journal of Management and Marketing Research 2016 - 5 : 5

Subjects--Topical Terms: --Business

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Loss and extremeness aversion: studying the influence of temporal distance

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