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When running second wins the race: examining the benefits of second-mover advantage

Martin S. Bressler

When running second wins the race: examining the benefits of second-mover advantage Martin S. Bressler, Southeastern Oklahoma State University; C.W. Von Bergen, Southeastern Oklahoma State University. - Journal of Management and Marketing Research 2014 - 9 : 1

Subjects--Topical Terms: --Business

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When running second wins the race: examining the benefits of second-mover advantage

SOUTHVILLE LIBRARY