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The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information

Jae Jin Lee

The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information Jae Jin Lee, Sung-Jun Lee - International Review of Management and Marketing 2014 - 4 : 1

Subjects--Topical Terms: --Marketing.

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The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information

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