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Brand Equity and Brand Loyalty: New Perspective

Abd M. Alkhawaldeh

Brand Equity and Brand Loyalty: New Perspective Abd M. Alkhawaldeh, Salniza Md. Salleh, Fairol Bin Halim - International Review of Management and Marketing 2013 - 4 : 3

Subjects--Topical Terms: --Marketing.

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Brand Equity and Brand Loyalty: New Perspective

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