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Developing Brand Ambassadors: The Role of Brand-centred HRM

Ahmad Said Ibrahim Al-Shuaibi

Developing Brand Ambassadors: The Role of Brand-centred HRM Ahmad Said Ibrahim Al-Shuaibi, Faridahwati Mohd Shamsudin, Norzalita Abd Aziz - International Review of Management and Marketing 2013 - 1 : 1

Subjects--Topical Terms: --Marketing.

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Developing Brand Ambassadors: The Role of Brand-centred HRM

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