Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions
Asad Rehman
Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions Asad Rehman, Syed Ahsan Jamil - International Review of Management and Marketing 2012 - 7 : 2
--Marketing.
Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions Asad Rehman, Syed Ahsan Jamil - International Review of Management and Marketing 2012 - 7 : 2
--Marketing.