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Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase

Sarina Ismail

Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase Sarina Ismail, Sany Sanuri Mohd Mokhtar - International Review of Management and Marketing

Subjects--Topical Terms: --Marketing.

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Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase

SOUTHVILLE LIBRARY